21 07, 2017

Does Leaflet Distribution Work

By | July 21st, 2017|Uncategorized|0 Comments

Does Leaflet Distribution Work

The question of what is the response rate from leaflet distribution, has to be one of the most commonly asked questions we receive from potential and existing customers. To put this question into context, it’s like asking a asking a gym instructor, ‘how much weight will I lose by joining the gym?’. There are many factors which determine how much weight you may lose, and the same is true for your response rate from a door to door distribution.  The next few paragraphs will help illustrate how you can maximise your response rate.

What do the stats say?

The Direct Marketing Association (DMA) has carried out extensive research in an attempt to give you a good idea of what to expect from your flyer distribution campaign:  “A key finding is that 89% of consumers remember receiving a door drop mailing – more than any other marketing channel. And it has a powerful place in people’s lives, with 45% keeping leaflets on a pinboard or in the kitchen drawer”. This is great news! However, the average response rate is around 1%. So the question is why aren’t people responding, and more importantly, how can we encourage people to respond?

Which industries benefit most from leaflet distribution?

According to a DMA article, the retail sector has most success with 9 in 10 people happy to receive retail based unaddressed mail. This was closely followed by FMCG brands, then restaurants and local services. In our experience, our biggest bulk of clients which repeat very regularly with us due to high ROI are Estate Agents, Gyms and Garages (car sales showrooms such as Perrys Mazda).

New business vs established brand, who wins?

Imagine that two businesses in the same industry decide to invest in a door to door distribution; who will receive the higher response? Consider, if you receive a flyer for DFS Sofas and another from Mr Sofas, they both say 50% off Boxing Day sale, and both have images of nice sofas from just £399, which would you more likely respond to? Even if Mr Sofas had a better offer and better starting prices, you would still go to DFS over Mr Sofas because you know and trust the brand, where as you have never heard of Mr Sofas (probably because I made them up!).

How many people will respond to your flyer?

For this let’s stick with the sofa example. If you receive a flyer from DFS, a well established brand, and receive a Dominos Pizza flyer, again a well established brand, the response rate would be equal right? No! How many times do you buy a pizza compared with a sofa?! The point here is not to dwell on the percentage response rate, but on the potential value of each converted lead. Dominos need to sell a lot more pizzas than DFS do sofas in order to see a return from their distribution.

But I’m not an established brand, is leaflet distribution a waste for me?

Absolutely not, and there are a number of reasons why. If you have a local business looking for local custom then I can’t think of a better solution to advertise locally than flyer distribution. So, why will people respond if they haven’t heard of you? They won’t necessarily on first view, but going back to the joining the gym analogy, leaflet distribution is not a one hit wonder event, just as going to the gym doesn’t work if you only turn up once.  Leaflet distribution works most effectively when treated as a long term campaign, which goes out to the same people over and over with a professionally planned strategy. This is the same whether you are an established brand, a new business, or a small business looking to expand.

What is the campaign based approach?

This is the essential ingredient to ensuring you will see a return on your investment. People don’t tend to respond to something on first view, they need to see it over and over, which is known as drip effect marketing. You need to plan a long term campaign, tailored around your budget, which enables your flyer to target the right audience on a regular basis with actionable flyers.

How much impact does the design of the flyer have?

A huge amount! For example, if you have an estate agents and send out a flyer with a boring image of your office on, and it says something like ‘we are an estate agents, we sell and rent houses’, you will likely receive no response even if you send 100,000 on a regular basis to the same audience. However, if you simply have a headline such as ‘Thinking of selling this summer?’ Followed by a sub headline, ‘we are offering free valuations in your area this week’, with a call to action, ‘Call us today on…and book your free valuation’, and an image of an exciting house with a happy family embracing it, your response rate will rate will be completely different. Why is this? Because instead of talking about your boring business, you need make your business relevant to the receiver, and give them a strong reason to respond. Actionable design is vital.

We have helped a company form York go from nothing to getting CCTV Installations day in day out.

5 06, 2016

Leaflets Leeds

By | June 5th, 2016|advertising|0 Comments

Leaflets Leeds are number one

In advertising across Leeds

Leaflets Leeds Distribution was established in 2010, And over a period of 5 years, the family-run business has expanded to employ over 28 full-time staff, from management to fully uniformed trained distributors.

The growth of the Business in Leeds has been due, to the ever increasing demands from the marketplace for Professional Leaflet Distributors who can fulfil the clients needs by starting and finishing a campaign exactly to their requirements.

Leaflet Distribution packages start from 6,000 to 1,000,000 leaflets and above, plus Samples and Newspapers, Covering campaigns for large corporate Businesses to smaller independent Companies.

We can help you get your business found in any area in Leeds you choose from Headingley to Rothwell.

Leaflets Leeds that are designed and printed by the best

Flyers and business cards also available

Amazing advertising ideas in Leeds

Leaflets delivered in Leeds

Leaflets Leeds

Leaflets and Flyers Delivery

Nine Key Benefits Of Using Leaflets Leeds To Distribute Your Marketing Material

1) The need for a more reliable Leaflet Distribution Company and secondary options for clients.
2) Vehicles that are data tracked to confirm locations of delivery with GPS.
3) Fully trained and Uniformed full-time staff (Paye) creating confidence for the client.
4) Supervisors / Team leaders constantly monitoring all distributors on foot, whilst always in constant radio communication with each other and Leaflet Distribution offices.
5) Shorter lead and distribution times than Royal Mail and National Press from quotations to distribution.
6) Post Coded Sector planning using the latest updated software, giving up to date information to plan quantities of material / literature into each post coded sector, saving on print costs.
7) Optional) Independent telephone or back checking service (face to face offering 5/100 homes distributed
8) Working all weathers come rain or shine.
9) Guaranteed non-conflicting material to be distributed alongside your campaign.

Solus Leaflet Distribution

What is Solus Leaflet Distribution?

An individual bespoke delivery service – whenever and wherever you want it. There are no other delivered items to compete for attention.

  • Selecting the customers you want to reach with distribution to pre-targeted households.
  • Delivery on the day you specify- with no pre-determined delivery date or time.
  • Distributing any size or weight of the item you wish to send from single A5 sheets to large, heavyweight catalogues.

Although more expensive than multi-drop leaflet distribution, Solus guarantees you will be the only client whose leaflets we deliver in that area on a specific day.

A Solus team can be as small as one operative or as large as a team of 10, able to cover the whole city in one day. As the drop is tailor-made to meet your specific needs, dates and times can be pre-arranged with your account manager.

Check out more information on our Leaflets Leeds page and get a quotation today.

Leaflets Leeds

Book now to get your leaflet distribution

Call Sophie today on 07711846332

Leeds Distribution Team


5 06, 2016

Leaflet Design & Printing

By | June 5th, 2016|advertising|0 Comments

Leaflet Design Made Easy

Leaflet design & Leaflet Distribution will  help you to create a ready to print the three-fold brochure from scratch using only Photoshop. This tutorial is ideal for beginners and for people who want to know more about print design. Let’s get it started!

This is a practical guide on how to design a simple brochure from scratch using only Photoshop. I’m doing it without using InDesign templates, nor Illustrator since there are many people who don’t have that software, or don’t know how to use it. If you’re a student looking to print a Brochure in your InkJet Printer, this just might be the right tutorial for you.

Before we get started, browse through our Brochure Templates to see if one is the right fit for your next project—that is, if you need a quick and professional solution. Otherwise, it’s time begin this tutorial by clicking here.

Design & Print Video

leaflet design

Leaflet Distribution Starts With an Idea

The most effective method to deliver your own particular marketing leaflets

Leaflet design needs to Beautiful and to have a keen approach to get the message out about your business. Sophie Hopkins discloses how to create your own particular helpful marketing leaflets

Leaflets and flyers are a financially savvy approach to enlighten everybody in your general vicinity concerning your business and they can convey effective results. They are perfect for new businesses that need to get off the ground and can be an incredible approach to convey exceptional offers for any business with a neighborhood customer base.


Composing powerful marketing duplicate

The tenets about composing great duplicate that offers are the same, whether you are creating a commercial, an email or a leaflet.

Arrangement your methodology: who is your objective business sector, what manner of speaking will work, what results would you say you are searching for?

Part your duplicate into nibble estimated pieces so it’s anything but difficult to peruse and explore. It’s a great deal less demanding to compose, as well!

Concentrate on the advantages, not only the components – in what manner will your items or administrations really enhance somebody’s life? Concentrate on your clients’ needs.

Spell out your USPs – what makes you unique in relation to the rest? This could be value, skill, speed or top-quality administration.

Use fulfilled clients to get more business – incorporate testimonials.

Engage clients straightforwardly by utilizing the words “you” and “your”.

Incorporate all the vital contact points of interest: telephone, fax, email, site, address.

Have a go at posting a question – “Does your greenhouse need a makeover?” or “Would you say you are paying a lot for your MOT?”

Console new clients by offering cash back sureties or trial periods to urge them to give you a shot.

Keep it new by removing any language, prosaisms or raffle.

The suggestion to take action

Each bit of marketing material ought to have an invitation to take action to urge potential clients to make the following stride. It’s great to bring issues to light, but at the same time transform that mindfulness into new business.

A flyer is a decent approach to publicizing a cash off advancement or a deal – anything that will urge individuals to get the telephone, go to your site or visit your premises. Contingent upon the way of your business, you could offer a markdown, a free blessing or an uncommon offer. You’ll have to set a period limit on offers so ensure you don’t print a larger number of leaflets than you require as they will get to be obsolete. Notwithstanding, minor changes can undoubtedly be made to leaflet formats so that new forms can be delivered at a later date.

Designing the format

Your initial step is to ensure you have a product bundle that will permit you to make a design with words and pictures. Numerous normal business programming bundles permit you to make formats, including Word, PowerPoint, and Photoshop.

In the event that you are anxious about beginning a format starting with no outside help, there are two primary alternatives. You could request that a designer make an essential format to begin you off. Then again you could utilize one of the numerous free formats accessible on the web.

The way to great design is straightforwardness and consistency. Begin by picking the textual style you need to utilize. Keep it straightforward – anything extravagant can be hard to peruse. It’s critical to adjust every one of your components. You’re taking ought to remain off and be upheld by important illustrations and pictures. Content ought to be anything but difficult to peruse. You ought to utilize hues and design that you as of now have in your organization writing, letter headings and in your premises. Contact subtle elements ought to be anything but difficult to spot.

Working with a printer

Printing costs fluctuate and it merits looking on cost and doing some arranging. You’ll additionally need to pick a printer that you can work with – their info could enhance the last results no end.

Printers can exhort on everything from paper size and weight to hues and textual styles. Begin a discourse with a printer at an opportune time all the while. Ensure they can work with the product you are utilizing and get counsel on the most proficient method to supply fine art and pictures. It merits searching for printers that can offer an ecologically well-disposed administration utilizing reused paper – and remember to specify that actuality on your leaflet design, as it could acquire more business. Numerous printers have their very own design administration so on the off chance that you get stuck, request help.

Then again, you could print your own particular leaflets. This may mean purchasing another printer, however in the event that you plan to create your very own great deal marketing material the speculation will be justified, despite all the trouble. While picking a printer to purchase, ensure you get one that will address your issues without heaps of capacity that you essentially don’t utilize.

Altering and last checks

Continuously permit time for checking. Demonstrate your leaflet to companions and partners to guarantee that it’s intelligible and viable. In the meantime, check for spelling mistakes, poor language structure, and irregularities. Check and twofold check contact points of interest and the spelling of any names. Ensure you have consent to utilize pictures or quotes.

Leaflet Distribution offer Design and Printing if you don’t fancy doing it yourself. Just follow the link by clicking here

5 06, 2016

Leaflet Delivery in Your Area

By | June 5th, 2016|advertising|0 Comments

Leaflet Delivery Services

Leaflet Delivery services know that there’s a weight of evidence to show that leaflet distribution is one of the most effective marketing techniques available. Research proves that far from being junk mail, people read the leaflets that they receive through their letterbox and are more likely to act on its content than respond to most other forms of marketing. In these days of falling national and local newspaper circulation, reducing television advertising (with sky+ who watches tv adverts these days?) many companies are turning to letterbox marketing as the best way to reach their target audience.

So why is door to door marketing so effective? Well unlike other forms of marketing, particular on line marketing, leaflet delivery is a physical and tactile media which makes it highly memorable. Add to that that nearly 50% of all householders report that they retain leaflets that they receive, storing them in kitchen drawers, on a pinboard or stuck to their fridges etc.
National research demonstrates the strength of door drop campaigns and the most recent research shows that door to door campaigns actually support and enhance online marketing. Leaflets don’t just get people into shops and stores they can prompt people to go online and take advantage of the services being offered.

Leaflet Delivery services across Yorkshire have always been successful when there in trusted hands.

Advertising with Leaflets

Marketing with Flyers

Leaflet Marketing

Effectiveness statistic 1

More householders remember receiving a particular door drop leaflet than remember any other marketing channel.

Leaflet Delivery

Leaflet Advertising

Effectiveness statistic 2

The majority of the UK’s top advertisers use leaflet distribution as part of their marketing portfolio.

Leaflet Delivery

Leaflet Strategies

Effectiveness statistic 3

Customers are highly likely to respond to leaflets that offer money off or have a form of special offer

Leaflet Delivery

Leaflet Distribution

Effectiveness statistic 4

The vast majority of householders are happy to regularly receive unsolicited mail from retailers.

Leaflet Delivery

Leaflet Campaigns

We have found that our Clients have had really good responses to their leaflet campaigns, delivering an excellent return on the minimal investment involved.  We’ve found that local companies offering local services to local people and using a local leaflet provider to do so are a winning combination.

Leaflet Distribution is one of the best ways of advertising by far so book now and get your business booming NOW.

4 06, 2016

Leaflet Distribution for Local Events

By | June 4th, 2016|advertising|0 Comments

Leaflet Distribution in Yorkshire

Rate your brochure for effectiveness in winning business

Leaflet Distribution for Local Events ask how effective is your marketing leaflet? A simple but important question. The difficulty is giving an objective answer. After all, you are close to the subject matter; you may have written the copy or been responsible for the design. The key point is how does your presentation and message come across to others – and your target audience in particular?

Leaflet Distribution for Local Events

Overly descriptive or lengthy prose is not the most appropriate way to convey a snappy sales message. Are the illustrative photographs quick snaps taken on a mobile phone or a more considered, well-composed arrangement with adequate lighting? Does the leaflet look professional and is the content appropriate for the audience you are trying to reach.

Marketing and advertising that works

Leaflet Distribution for Local Events know it is always best to consider these – and many other points – at the outset. By following a few ground rules you should be able to produce a more meaningful, and effective leaflet. Or you may want to evaluate what you have already?

In either case, a leaflet health check, from the International Association of Brochure Distributors, should provide some valuable pointers. Score your marketing leaflet here using tried and tested tips.

Leaflet Distribution in Yorkshire can make your business a success and bring you something that is worth paying for.

Learn More Now

Leaflet Distribution

Leaflet Advertising Team

Leaflet Distribution for Local Events
28 05, 2016

Start a businesses in Leeds

By | May 28th, 2016|advertising|0 Comments

Businesses in Leeds

Why should you start a business in Leeds?

Businesses in Leeds do well because they know their target market and as per Leeds City Region Enterprise Partnership, the city is the “biggest” outside of London and creates 4% of the UK’s financial yield – claims which put Leeds on the guide as a potential territory to begin a business in Leeds. With Manchester and Sheffield not exactly an hour away by street and rail, the ports of Hull and Humber under 50 miles away, and Leeds Bradford International Airport in close nearness, the city is all around arranged for new companies hoping to get to a neighborhood and more extensive business sector opportunities.

businesses in Leeds

The city has a developing populace of monetary administrations businesses and is said to be the UK’s major money related focus outside the capital, which could speak to a decent open door for in tech firms searching for a lower average cost for basic items and a less immersed market.

It profits by great street associations with the East Leeds join street; a £32m double carriageway which joins Leeds downtown area to intersection 45 of the M1 motorway, and has higher normal street speeds than the West Yorkshire locale in general of 23.6 miles for each hour.

Leeds has a high measure of Grade An office stock accessible for new businesses with 119,582 sq. ft. of office space. Its biggest business advancement is Bridgewater Place which has 28,000 sq ft accessible for new businesses took after by City Point which has more than 22,000 sq ft of business space.

With five malls all situated in and around the downtown area (Saint John’s, Merrion, Trinity, The Light and The Core), business space is ample. The city’s most recent business improvement Trinity Leeds, which propelled in the Spring of 2013 and is spread more than one million sq ft, has as of now pulled in more than 120 retailers and has a few renting opportunities accessible. Leeds gathering additionally has a few mechanical units and business properties to lease which can be found here.

House costs in Leeds are detectably higher than close-by urban communities with a comparative make-up; the Land Registry ascertained normal house costs at £234,920 for September 2015 which is like Manchester (£238,050) in stark correlation with adjacent Sheffield at £136,071.

Wrongdoing levels in Leeds are just beneath normal for the UK with 83.45 violations submitted per 1,000 individuals in the year finishing June 2015. This figure is essentially lower than the wrongdoing rates of comparable urban communities, for example, Manchester (109.39 violations for every 1,000 individuals) and Hull (101.94 for each 1,000 individuals).

A developing cosmopolitan region, Leeds has as of late pulled in significant private area venture to the tune of £1.1bn taking after its Trinity Quarter retail conspire, the new First Direct coliseum and the Eastgate retail improvement, because of open in 2016.

Once you start your business you will need an advertising plan and we can help you with this. Start off with  a monthly Leafet Drop in Leeds then move on to google AdWords campaign.

20 04, 2016

Leaflet Distribution Yorkshire

By | April 20th, 2016|advertising|0 Comments

Leaflet Distribution Yorkshire

Do leaflet drops work?

Yorkshire is a big place and one of the best ways to get your business found is a leaflet drop because I came across a blog post asking readers if they had used leaflet drops to market their business and Leaflet Distribution Yorkshire want to ask what did they think of it?

What seemed to be the most common response was that people had dabbled with it, the odd few hundred leaflets or flyers distributed by themselves or their children. Having not received much of a response they simply reached the conclusion that leaflet drops don’t work and dismissed the whole idea of door to door leaflet distribution.

Leaflet Distribution Yorkshire

Leaflet drops generate millions of pounds each week in the UK

Leaflet distribution Yorkshire is estimated at producing over £12,000,0000 worth of business in the UK each week. That figure was estimated surveying large corporations so the actual figure is probably much higher when you take in to account all the small to medium businesses that use leaflet delivery campaigns as part of their marketing. Leaflet drops are working very well for some businesses so why aren’t they working for these people?

Leaflet drops require commitment just like other forms of marketing

If you were going to try social media marketing to promote your business would you join Twitter, post a few tweets, then give up and complain social media doesn’t work? What if you placed an ad in a small magazine, ran it once and got nothing from it? would you say advertising in magazines doesn’t work? No, you would probably keep trying or maybe try other forms of social media and other magazines. My point is, if you have tried distributing a few leaflets yourself or even if you have tried a company that was unprofessional and unreliable, this doesn’t mean you should give up on leaflet distribution as a form of marketing – you have other options. Why miss out on a form of marketing that could work very effectively for your business because you either didn’t approach it in the correct way or you had a bad experience with an unreliable company?

Successful leaflet drops are all about numbers

A few hundred leaflets aren’t going to make an impact. Leaflet distribution is all about numbers. The business owners posting on the blog I came across probably only delivered a few hundred because it was too time-consuming and they didn’t organise themselves efficiently. This is where professional leaflet distributors come in. Choose a local company to carry out your leaflet drop, they will know the area well and they will know the most efficient routes to take from street to street. By paying a professional you are also leaving yourself free to get on with running your business.

How to make leaflet drops work for you

Leaflet Distribution Yorkshire response rates from leaflet drops can vary enormously and there are no guarantees of specific results. The best way to ensure you get the best response from your leaflet drops investment is to first consider your target market. If you run a restaurant or a takeaway you will probably generate a great response from a leaflet drop in your local area, everyone receiving a leaflet is in close proximity to your restaurant and everyone has to eat! Combine this with a professional design, some persuasive copy writing and an offer people can’t refuse and you are going to generate a great response. However, if you’re selling custom wheel rims you will probably need a slightly different approach to reach your niche market.

Design for success

The design of your leaflet or flyer is also very important. On the doormat, your leaflet will be competing for attention with other leaflets, post, newspapers, and magazines. Ensure your flyer or leaflet captures the attention of the recipient with some eye-catching graphics and clever wording.

The key to your leaflet drop’s success

Choose a RELIABLE leaflet distribution company. Don’t just work with them because they call themselves reliable, that is easy to do. You could have the best offer in the world on a brilliant leaflet design but if it doesn’t reach the homes you want it to, it won’t generate any response. Opt for a local company rather than a national company, they will know the area better. National companies also have a tendency to outsource their distribution to smaller companies. The best way to check reliability and professionalism is to ask for testimonials and contact the company’s previous/existing customers. CHECK, CHECK, and CHECK again!

The final thing to consider is to be consistent with your leaflet drops. Leaflet drops can and do generate immediate inquiries but a large part of leaflet distribution is building brand awareness. If people receive your leaflet through their door every month or two you will become memorable. They will think of you first when they want what you are selling and they may also recommend you to friends and family having seen your leaflet often.

If you have tried distributing a few leaflets yourself in the past and it hasn’t worked for you, change your approach and try it again. Make sure you find the right leaflet distribution company to work with and test new approaches before you dismiss something completely. I have had leaflets distributed for me, delivered my own leaflets and constantly distribute leaflets for my clients. I have generated a lot of revenue from leaflets and so do my clients. Feel free to contact me to find out how you can get the most from your leaflet distribution campaign, Please remember that Leaflet Distribution Yorkshire are always happy to offer advice!

For More information on New business, Leaflet Distribution then Read More.